Services & FAQs

The right help depends on what your website actually needs.

Start with what you have noticed, what you want the website to do better, or the question you cannot answer yet. I will help you determine where the work should begin.

Understand it

Website & Search Diagnostic

I review the website and its Google Search Console data together, then explain what I found, what matters first, and what you can do next.

$300

Improve it

Existing-site work

Clearly scoped corrections and improvements on the platform you already use. A rebuild is not the automatic answer.

Quoted for the specific work

Care for it

Managed Website Care

Monthly Search Console and PageSpeed review for sites that are stable enough for ongoing routine care.

$300 per quarter

Understand it

The Website & Search Diagnostic

The website shows what visitors encounter. Search Console shows how Google is reading and serving it. I need both to make a useful recommendation.

What does the $300 Website & Search Diagnostic cover?

I review the public-facing website — how clearly it explains the business, mobile usability, performance, basic accessibility, visible trust issues, search foundations, and forms — alongside your website’s Search Console data: indexing, coverage, search queries, page performance, and alerts. I look at how the two relate, then send a written explanation of what I found, what matters first, and realistic next steps. You can act on it yourself, hire me, or do nothing.

What if my site doesn’t have Search Console data yet?

If Search Console was already set up and collecting data, the owner can grant me access to the available history. If the website was never added, there is no earlier Search Console history waiting to be retrieved, and new reporting can take several days to begin appearing. In that case a website-only review is available for $150. I clearly separate what I can confirm from the site itself from the questions that need search data, and tell you whether a later search-data review would be useful.

Do I have to purchase a diagnostic first?

No. If the problem and cause are already clear enough to scope responsibly, we can move directly to the improvement. A diagnostic is the right starting point when the cause is uncertain, several issues may be connected, or you want written findings before deciding what to do.

Improve it

Focused work on an existing website

You can keep Wix, Squarespace, GoDaddy, WordPress, or another workable platform. I confirm the affected pages, platform limits, access needed, and definition of done before work begins.

What kinds of existing-site work do you offer?

Existing-site work can include:

  • Search visibility and measurement: Search Console, Google Business Profile, analytics, metadata, indexing, sitemaps, and supported schema
  • Performance and mobile experience: image optimization, loading speed, mobile layout, readability, navigation, and tap-target improvements
  • Design, content, and accessibility: visual refreshes, page or section additions, copy revisions, and practical accessibility corrections
  • Forms, booking, and integrations: contact forms, schedulers, maps, analytics events, and supported third-party tools
  • Technical website corrections: HTTPS or SSL issues, broken links, and clearly understood platform or configuration problems
  • Larger website changes: substantial additions or changes that remain within the current website and require individual scoping

These are broad examples, not fixed packages. Once I understand what is happening and what the website needs to do better, I define the work and price the scope before anything begins.

Can you optimize images without rebuilding the site?

Often, yes. Oversized JPEG or PNG files are a common reason a page feels heavy. I can resize and compress images, convert appropriate files to modern formats such as WebP, and improve how they load when the platform allows it. I verify the effect instead of promising that image work alone will solve every speed issue.

Can you teach me instead of doing the work for me?

When the task is safe and practical for an owner to maintain, yes. Search Console setup and teaching is one example. I am happy to explain the answer freely; the fee is for the time, judgment, implementation, or structured training you want me to provide.

Can you connect booking tools or other services?

Often. I can embed or connect schedulers, quote and contact forms, analytics, maps, reviews, and other third-party tools when the current platform supports them. I confirm what data moves between systems, who owns each account, and what ongoing subscription or privacy responsibilities remain with the business.

What if the platform limits what can be fixed?

I will show you what the platform allows and where it gets in the way. Sometimes a smaller improvement is still worthwhile. If the limitation is significant enough to justify changing platforms, I will explain why. I will not recommend a rebuild just because the existing system is imperfect.

Build it

Custom small-business websites

The standard build gives most small service businesses enough room to explain what they do, establish trust, and make the next step easy.

What is included in the $2,500 build?

A custom-designed 5–8 page website, copywriting, mobile and desktop design, two revision rounds, SEO-ready technical foundations, and documented pre-launch performance, automated accessibility, technical SEO, and security-header checks. You provide your logo, photos, and accurate business information. The finished website belongs to you.

How is payment handled?

A 50% deposit reserves the project and its production window. The remaining balance is due before launch. Any expanded work or third-party cost is explained and approved separately.

How quickly can the website be completed?

Once I have the required materials and we have agreed on the scope, I can complete a standard build in about one focused week when feedback is timely. If information or approvals are delayed, the project pauses and may need to move to the next available production window.

What if I need fewer than five pages or more than eight?

Five pages is the practical minimum for the standard offer because most established small businesses need room for a homepage, about page, services page, contact page, and at least one page specific to their work or customers. If your business genuinely needs less, I can discuss a smaller focused scope rather than forcing empty pages.

Additional pages, deeper content architecture, extra revision rounds, ecommerce, databases, and more involved features are scoped separately.

What does “SEO-ready” mean?

It means the site launches with solid technical foundations: clear page structure, titles and descriptions, mobile usability, HTTPS, performance attention, supported structured data, a sitemap, Search Console connection or handoff, and launch verification. It does not mean a guaranteed ranking. Google controls whether and where pages appear, and ongoing monitoring is a separate service.

Read the plain-language SEO guide →

Can you build interactive features, ecommerce, or a database?

Potentially. I can support interactive ideas and more involved functionality, but they are not included automatically in the standard build. I first confirm what the feature must do, what data or third-party tools it depends on, and whether I am the right person to build it. Then I scope it separately or recommend a specialist when that is the more responsible answer.

Care for it

Managed Website Care

Care is for ongoing observation and routine response after the site has a known, stable baseline. It is not an unlimited repair plan or a substitute for diagnosing an already-troubled website.

Why does an existing site need to be checked before Care begins?

Before accepting a website into Care, I need to know that it is stable enough for routine monitoring and that I can access the information needed to do the work responsibly. For a site I did not build, I begin with a fit check and may recommend a paid diagnostic when the current condition is not clear. Existing problems are identified and scoped before Care begins instead of being quietly absorbed into the plan.

What happens each month?

I review the Search Console data for your website, check meaningful changes and alerts, and rerun PageSpeed Insights across the agreed pages. I send you a plain-language update so you know what changed, what matters, and whether anything needs a response.

What corrections are included?

If an issue has a known cause, a clear and low-risk fix, and fits the agreed routine-care scope, I handle it without asking you to approve a separate small invoice first. If I need to investigate the cause, compare several possible fixes, make broader backend changes, or do work outside the agreed site and pages, I explain the issue and quote it separately before proceeding.

Why is Care sold quarterly?

Website health makes more sense as a pattern than as a single snapshot. The quarterly term gives us three monthly reviews, enough to see whether a change is isolated or persistent.

Not sure where your situation fits? Tell me what you have noticed. I will help identify the smallest responsible next step, even when that step is not a new website.