Plain answers about your website.
Short, honest guides for anyone trying to make sense of the web — what a healthy website actually is, why sites feel slow, what the tools are really for. No jargon, no fear, no sales pitch. Just the things I’d explain to you if you asked.
Seven signs it may be time to rebuild — and three reasons not to replace what is already working.
The handful of things that actually tell you whether a site is doing its job — fast, usable, findable, honest, and secure — and how to check your own.
What speed really measures, why pages load the way they do, and why slow usually isn’t a broken site — it’s carrying more than it needs to.
How to see whether Google can find your site, what people search to reach you, and why nearly every business should have it set up.
The three free tools that measure your site’s speed, accessibility, and security — what each score really means, and what it doesn’t.